Definition of Digital Marketing

Digital marketing (digital or online marketing) - is to use all possible forms of digital channels to promote the brand. In our time, this includes: TV, radio, Internet, social media and other forms. Digital marketing is closely intertwined with the Internet marketing, but it has developed a number of techniques that allow reaching the target audience even among offline (using the application to your phone, sms / mms, advertising displays in the streets, etc.).

Here I would like to say that digital is an evolution of internet marketing, but it is not. Although, if only because it is effectively used mobile marketing, exhibition and LCD displays with impressive presentations as a part of it. In fact, this complex discipline (based on digital technology), which uses different kinds of marketing to promote the product and the Digital Marketing Agency Today, digital-marketing begins to be widely used and traditional forms of advertising, the main task of which is to "capture" the attention of the audience and drag it into the virtual world.

The most obvious example - QR codes in advertising posters and magazines. The most popular digital channels are:

Local networks 

Internal computer networks of companies Extranet or urban areas, in fact, are self-contained information systems. Where users can chat, play, communicate the necessary information. At the moment, gradually there is an integration of local networks to the Internet.